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HELP TOPIC MANUAL

 
Advertiser Centre


What it is ?
  Who can advertise ?
  Where advertisements are placed ?
  Fees
 
Become a Buyer

  Why use Businessparc ? 
  How to use Businessparc
  Why register ?
 
Become a Provider

  Why become a provider ?
  How to register
  Fees
 
Quote Process

  How to bid
  How to build a profile
 
Contact us

  How to make contact
 
Email

  Why have an account ?
  How to set up an account
  Terms and conditions of email accounts
  Using your account
 
Family Filter
  Why we filter
  What we filter
  Collective monitoring
 
How to Browse

  Layout of Businessparc Site
 
How to search Businessparc
  Principles of searching
 
How to search the Web

  Preferences and variables
  How to get the most out of the Web search facility
     
How to Get a Quote

  Differences to normal search
  Step by step guide
  How to select a provider
  How to manage your account
Advertiser Centre



   What it is
 
The advertiser centre allows a single point of access for all your advertising requirements. Businessparc offers a number of solutions enabling you to gain competitive advantage and reach your target market.
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   Who can advertise
 
Businessparc only imposes restrictions against adult and offensive material. We are happy to discuss advertisement opportunities with all businesses, as we want to support and encourage e-commerce.
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   Where advertisements are placed
 

Businessparc.com has limited positions available to accept advertisements. We do not want to bombard our membership with undesirable information, as we do not believe that is beneficial for any party. Instead we wish to allow intelligent marketing through the following channels.

Page Sponsorship (Base of Key Industry Page)

This allows for a single sponsor, specific to the industry area
Only 15 positions available on Businessparc site with only 1 per industry
All traffic to industry will see sponsorship at base of the page
Sponsors are annual contracts

Sponsored Results (Top three results returned)

This allows competitive advantage by being ahead of regular results
Only top three positions available for each search term
Link must be relevant
Limited to 10 search terms per business per month
Sponsored results are 3 month contracts

Premium Adverts (Displayed at bottom of results)

This allows greater visual impact
Adverts can be linked to 25 relevant search enquiries
Limited to 5 concurrent adverts per month
Premium adverts are 1 month contracts
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   Fees
 

At Businessparc, we recognise the varying needs and budgets of businesses. To this end, we have provided simple choices when considering payment to allow you to set fixed or variable costs.

Page Sponsorship

Fixed cost
Annual contract
£1500 per annum or £150 per month

Sponsored Results

Fixed cost
1 month contract
£5.00 set up fee
1st position £30.00 per month
2nd position £20.00 per month
3rd position £10.00 per month

Premium Adverts

Variable cost
no contract
£5.00 set up fee
5p per click through
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Become a Buyer
   Why use Businessparc
 
Businessparc.com was established to enable users to find and purchase products and services from reputable businesses to give users a faster, simpler, safer experience. It was also established to help businesses trade electronically with one another.
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    How to use Businessparc
    Businessparc can be used in three main ways.
 
1 Post enquiries to businesses (see “How to get a quote”)
2 Comprehensive business directory (see “How to search Businessparc”)
3 Internet Search Engine (see “How to Search the Web”)
4 Browse the site by industry and category (see “How to Browse”)
 
If you are looking to obtain a product or service or if you have a more advanced project then Businessparc is the answer. Just enter the item you require and select ‘Get a Quote’. You will then be able to enter some further details to ensure clarity of you request before it is forwarded to all relevant providers. Businessparc will notify you of your bids received by an email. Once you have sufficient bids you can select a provider and complete the payment process.
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    Why register
 
Only registered buyers can use the ‘Get a Quote’ facility as there is certain information that must be entered to allow Businessparc to notify potential buyers of quotes. As a buyer you will have an account area that records and tracks all requests, orders, and purchases. This means you have all the information you need at the touch of a button.Registration as a buyer is fast, free and simple.
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Become a Provider

   Why become a provider
 
Only registered providers will have the opportunity to bid for buyer requests. As a provider you have the ability to create an online store, list every product or service you wish to have listed, and be notified of buyers looking to obtain the products and services you provide. You can also have a link to your own website from your store and your listing within Businessparc so you can receive traffic too.As a provider you will have an account area that records and tracks all quotes, orders, and sales. This means you have all the information you need at the touch of a button.Being a registered provider gives you access to buying customers.
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    How to register
 
Registration is facilitated online. Just click on ‘Become a provider’ and follow the instructions. Once you have registered you will need to create a profile so buyers will understand who you are. You will also need to enter the products and services you wish to provide via Businessparc.Without this information you will not be able to quote for business.
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    Fees
 
Membership can be obtained via two options, fixed fee or variable fee.
 
   
Fixed Fee (payable monthly in advance)
1  EInitial set up fee of £5.00
2  Monthly fee of £30.00
Variable Fee (payable monthly in arrears)
1  EInitial set up fee of £5.00
2  No monthly fee
3  5% of sales value transacted through Businessparc to be retained as fee
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Quote Process

   How to Quote
 
Once registered as a provider, you will be able to receive requests through Businessparc Automated Enquiry System (BAES). BAES will forward all relevant requests to your nominated email account along with details of the enquiry. To return a quote you must access your Businessparc account to view messages and enter a reply. Your reply will be forwarded to the enquirer to view. If the enquirer wishes to enter further correspondence, they may achieve this via the personal message board facility. The speed of your reply will often determine the amount of success you experience, however, for more complex purchasing decisions it is often the content of the reply and the use of the message board that gives buyers confidence in your ability to deliver the results they require.
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    How to build a profile
 
Buyers will use a providers profile as a first point of reference. Make sure your details are accurate and comprehensive. This is part of your store and should be viewed as part of your overall presentation to the customer.Take the time to enter all the information you think a buyer would wish to know about your company, your service, and what you stand for. The purchasing process is often an emotional rather than rational decision and trust plays a large part.If you experience any difficulty, simply contact us and one of our staff will be happy to help.
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Contact Us

 

  How to contact us

 
You will find our phone, fax, address, email and web address in the contact us area. There is also a message board facility. Please do not hesitate to contact us if you have any questions, thoughts or difficulty. We are keen to give all users a positive experience.
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Email

 

  Why have an account

 
Email is the primary form of communication for internet companies and is fast becoming the primary form of communication for companies and individuals alike. Businessparc.com can offer you the ability to gain your own account to send, receive, store, and compose emails.
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  How to set up an account

 
Visit the “Check Mail” tab and click on “new user registration”. Simply follow the instructions and you will be able to create your own account.
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  Terms and conditions of email accounts

 
Email accounts are subject to the Terms of Service used by Businessparc.com. We encourage you to visit these in addition to reading the specific terms during email account opening.
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  Using your account

 
To use your account, visit the “Check Mail” tab and log in. This will take you to your account page where you have all facilities available. Should you experience difficulties, please contact us by the site message board located by clicking “Contact Us” from any key page or the home page.
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Family Filter

 

  Why we filter

 
Businessparc.com is intended for use by businesses, professionals, and families alike. To this end, we do not feel it relevant or appropriate to give access to pornographic or offensive material.
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  What we filter

 
The filtering process concentrates on blocking pornographic material and obscene or offensive material. Material includes images and text. Businessparc actively monitors search text and registrations to ensure no access is provided. If providers attempt to give access to offensive materials, they will have registration suspended during investigation. Ultimately registration may be terminated if found to be in breach of the Businessparc terms of service.
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  Collective monitoring

 
No filter is 100% effective. Businessparc encourages users to report any offensive or obscene material located by Businessparc to help support our endeavours.
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How to browse
 

  Layout of Businessparc

               Businessparc is constructed in a manner to encourage browsing. Businessparc is represented by             three main levels
 
1, Home page (1)
2, Key Industry Pages (15)
3, Results Pages (Unlimited)

When you visit Businessparc, you will find yourself on the home page. If you wish to visit a key industry simply select it from the list and you will go there. On each key industry page, you will see further categories that are relevant to the industry. By selecting a category you will see a list of relevant provider stores for you to browse.In this manner, you can browse through the Businessparc Directory of businesses and find the areas of interest to you.
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How to Search Businessparc
 

  Principles of Searching

 
When you visit Businessparc, you will find yourself on the home page. If you wish to visit a key industry simply select it from the list and you will go there. On each key industry page, you will see further categories that are relevant to the industry. By selecting a category you will see a list of relevant provider stores for you to browse.In this manner, you can browse through the Businessparc Directory of businesses and find the areas of interest to you.
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How to Search the Web

 

  Principles of Searching

 
When you are looking for information or location on the Internet, you need to have the ability to conduct a search. Businessparc offers this option to all users. Simply enter the term you require into the search text box and click ‘Go’. Our software will match the sites found with the term entered and display the results to you in seconds. If you find the results displayed are not accurate to your needs you can enter additional text to clarify and ‘Go’ again or you could use our advanced search facility.
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  How to get the most from the Businessparc search facility

 
As results are automated and generated without human involvement, there are a few tips and techniques to be aware of when using the search facility. Once mastered you will find your results are more accurate to your needs and more specific to your desires. Here is a list of tips to help you.
 1, If you wish to search for multiple keywords, separate them by a comma
 2, The use of words like ‘and, or’ can change the way searches are conducted
 3, Surround phrases by speech marks to have search look for this phrase instead of the      Keywords it is composed from.
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How to get a quote

 

  Differences to normal search

 

Businessparc provides a unique service that allows users to acquire any service or product. The ‘Get a Quote’ option will save you considerable time and possibly money too as it allows you to send a single enquiry and let Businessparc do the legwork FREE. This method of searching allows you to set your requirements and then walk away. Businessparc will notify you of all responses by email or you can check your account whenever you logon.

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     Step by step guide
 

  Just complete the following five steps and enjoy the experience.

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1.
Enter the name of the product or service you desire and insert clarification in the text area. You can attach project documents and pictures for more advanced or complex requests.
2.
Get on with your day whilst quotes are being gathered and forwarded to your account area. Businessparc will also send you email notification of bids so you do not have to return   to you account area until you are ready.
3.
To help you select a provider you may want to ask additional questions to gain clarification and confidence in their ability to deliver the results you seek. If you wish to contact a provider directly, you can open a secure personal message board for private discussion and clarification. This maintains your privacy whilst allowing free flow of confidential communication.
4.
Once you have selected a provider you will need to organise payment facilities. Businessparc provides a secure option for on-line payment so you can keep track of invoices requested and paid.
5.
Once you have completed your purchase and received your goods we encourage you to leave a review of your selected provider. This feedback will help future users in their decision process and will ensure a high standard of providers is maintained.
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  How to select a provider

 
Provider selection is a very personal decision but we have endeavoured to help give you the information necessary. Once you have received your bids and responses you will be able to compare prices. You can also read reviews left by previous Businessparc buyers of their experience in dealing with your provider. Reviews can only be left by buyers who have made a purchase from your provider. This feedback is intended to help you compare providers on a numbers of measures (i.e. service, price, timeliness, quality, etc.). By offering the ability to compare products, services, prices, and feedback we feel you will enjoy a better purchasing experience.
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  How to manage your account

 
To help manage your purchases you will be provided with an account. From the account area, you can view messages, bids, projects, and you can have full view information on pending and delivered transactions. By offering you your own account, you can easily manage as many purchases as you choose to make.
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